No Added Sugar was founded in 2001. It is a cool funky brand. Now in its seventh year it has grown from a small baby range to an extensive luxurious range for children 0-8yrs.
No Added Sugar take great pride in offering original designs, made to a very high standard in Portugal, and in producing their own fabrics. They constantly strive to improve in both products and service.
The collections continue to grow and they are excitedly working towards offering the No Added Sugar style across a full range of clothing to include sleepwear, swimwear and accessories to all ages. This has been possible with the recruitment almost two years ago of designer Florence Beal who came from Paul Smith and who now heads up the No Added Sugar design team.
No Added Sugar is stocked in the world's premier stores, from Selfridges, Harrods and Harvey Nichols in the UK, to Fred Segal, Kitson, Nordstrom and Holt Renfrew in the US and Canada. They also stock hundreds & hundreds of really beautiful independent shops across the world.
