Ethical and organic children’s clothing brand Frugi has won three awards across both the baby and toddler fashion categories from parenting publication Prima Baby. The judging team at Prima Baby awarded Frugi Gold in both Toddler Girls Fashion and Toddler Boys fashion categories and Silver for Baby Fashion describing the brand, as allowing children “the freedom to play, get mucky and wear their clothes with abandon while maintaining washability and longevity for parents.”
 
“We are so pleased with our triple win, it is great news,” says Frugi co-founder, Lucy Jewson. “There is nothing better than seeing the brand you create succeed, and this year so far we are just flying. We are thrilled to have reached our 10th year and, with the recent appointment of ex Mulberry hero Ian Scott, who joins us in July, we certainly have a lot to celebrate.”